Digital marketing insights from the trenches.

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Search Engine Marketing

3 Reasons Content Marketing vs SEO isn’t the question you should be asking

By Business, Content Marketing, Link Building, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation No Comments

Why content marketing vs SEO isn't the question you should be askingPitting Content Marketing against Search Engine Optimisation is a loss for all involved, especially your business. Here’s why…

Have you heard the news?

SEO is dead.

Long live SEO!

Content is the new king…

…or so the headlines would have you believe.

Today I’m here to tell you that this isn’t the truth, the whole truth, and nothing but the …

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4 Fast Ways To Optimise Your Mobile Site & Supercharge Sales

By Business, E-Commerce, Marketing, On Page Optimisation, Search Engine Marketing, Search Engine Optimisation No Comments

4 Fast ways to optimise your mobile site and supercharge salesThe convenience of having a smartphone on-hand makes life that much easier.

Maybe it’s for news?

Social interaction?

Shopping?

Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down.

And businesses – as well as Google – know it.

The question is, does yours?

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Our 3 Top Digital Marketing Strategies For Boosting Sales (Fast!)

By Business, Content Marketing, Marketing, Search Engine Marketing, Search Engine Optimisation No Comments

Our top 3 digital marketing strategies for boosting sales (fast!)I’m about to say something that may surprise you:

Online businesses could learn a thing or two from their retail counterparts.

Shocking, right?!

…or is it?

Let’s think on that for a second.

From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention.

To do so, they’ve employed a number of smart ideas……

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[2019 Update] NZ Business Directories: List of ALL & Mostly Free New Zealand Online Directories

By Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation, SEO Tools 99 Comments

Today we were asked for our list of the best free online New Zealand business directories.

First up? There’s something you should know about free online directories: yes, they may provide a free link back to your website, which can help with search engine opimisation. But they can still cost you the most precious resource of all.

TIME!

You …

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8 Simple Tactics For Boosting Your SEO With Visual Content

By Content Marketing, Search Engine Marketing, Search Engine Optimisation No Comments

8 Simple tactics for boosting your SEO with visual contentAre you on a content marketing journey for your website?

If so, then you already realise the important role that visual content plays in SEO. While text-based content is an integral part of marketing today, incorporating visual content helps set you apart from everyone else.

How so?

Consider this:

90% of the information that goes to the brain is visual, …

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Google Search Console: Tracking Your Website’s Success

By Analytics, Search Engine Marketing, Search Engine Optimisation, SEO Tools 2 Comments

Google Search Console: How to track your site's success this year!In our last post about Google Analytics I asked:

How effective a sales tool is your website?

Now, it’s time to follow up with another that’s just as important:

How well is your website performing in Google?

You see, data on site traffic and conversions is great and all, but it’s only really useful if you have traffic and views

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5 Reasons To Be Weary About Link Building Offers

By Search Engine Marketing, Search Engine Optimisation, SEO Tools 7 Comments

5 Reasons you should be weary about link building offersYou probably already know that, generally speaking, the more quality links there are back to your website, the better your Google rankings will be.

First, what do I mean by “quality”?

3 basic attributes of “quality” websites include:

  1. Have content that is very useful to people
  2. Well established in a well defined or uncontested niche with lots of web traffic
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What Does “Bounce Rate” Mean? What is a “Bad” Bounce Rate Percentage? Bounce Rate Explained

By Analytics, Google Adwords, Paid Search, Search Engine Advertising, Search Engine Marketing, Search Engine Optimisation No Comments

What does Bounce Rate mean? And why is it important?What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything.

What is an example of a high “bounce rate” and what does it mean?

As a …

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What’s the difference between Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)?

By Search Engine Marketing, Search Engine Optimisation No Comments

Search Engine Optimisation vs Search Engine Marketing

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO), is the selection of phrases that you want to rank highly for and inserting those phrases in several areas of your website so when search engines such as Google crawl your website with their robots (bots), they come to the conclusion that your website is the right place to send visitors.

Search

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