What do the common cold and viral content have in common? Not much, right?! But what if I told you they’re more alike than you think… How so? They’re both highly contagious. Let me explain: Viral content catches like a cold, spreading across the internet via social networks like Twitter, Facebook, and Tumblr. And as it does so? It infects every user it

Much like the art of cooking a great meal, creating content can be one of the most enjoyable, rewarding, and effective forms of marketing for your business. Yet not all content is created equal. In fact, as with the Colonel’s 11 Secret Herbs & Spices, the secret ingredients to creating popular, successful content  are usually just that: secret. But not

The answer is: It shouldn’t matter – If your internet marketing company is playing by the rules. With the Penguin 2.0 update having only just occurred, another 2.3% of English search queries have been affected. Website’s which are detected to fall outside the Google Webmaster Guidelines are often victims of these algorithmic updates which Google releases to ensure a more

Let’s face it: as a small business owner, ranking in Google can be a really hard task. First you need to deal with the fact that because you are a smaller business, you are very likely not getting the influx of attention that larger, more established businesses are getting. Furthermore, you have bigger businesses finally catching on to the SEO

You probably already know that, generally speaking, the more quality links there are back to your website, the better your Google rankings will be. First, what do I mean by “quality”? 3 basic attributes of “quality” websites include: Have content that is very useful to people Well established in a well defined or uncontested niche with lots of web traffic

Yes, when it comes to SEO, content does have a crown on it’s head. The value that a website has is normally related to the content (in one way or another) that the website has to offer. The assumption however that content is the only thing that matters is simply not true. Content is just one of the many search engine

Did you know that Google’s robot crawler can pretty much only read text? It doesn’t see your pretty images, or flash, or javascript. It only sees text. Google has just added a new feature to Webmaster Tools that shows you exactly what GoogleBot sees. To use Webmaster Tools you will need to sign up, and verify you own your website.

What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything. What is an example of a high “bounce rate” and what does it mean? As a

When you first started learning about Search Engine Optimisation, you probably thought its all about employing techniques and tactics to manipulate the search engines (such as Google) into placing your website higher in the Search Engine Results Pages (SERP’s). On the surface, that is true, but you shouldn’t lose touch with Google’s objective: “to put the page that is most

Most people don’t bother putting some thought into naming the images they upload to their websites. That is precisely why you should. By default, images have got automatically generated names like “img001.jpg” or “1234567.jpg”. And most web developers will name your template images with names such as “header.jpg” and “footer.jpg”, rather than take the opportunity to insert some keywords such