Digital marketing insights from the experts
October 2
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Viral Content: 9 Proven Strategies To Create Content That Gets Shared
What do the common cold and viral content have in common? Not much, right?! But what if I told you they’re more alike than you think… How so? They’re both highly contagious. Let me explain: Viral content catches like a cold, spreading across the internet via social networks like Twitter, Facebook, and Tumblr. And as it does so? It infects every user it
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September 23
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Content Marketing: Learn How we Grew Web Traffic By 1131%
Much like the art of cooking a great meal, creating content can be one of the most enjoyable, rewarding, and effective forms of marketing for your business. Yet not all content is created equal. In fact, as with the Colonel’s 11 Secret Herbs & Spices, the secret ingredients to creating popular, successful content  are usually just that: secret. But not
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June 2
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Penguin 2.0 Google Update – Does it matter?
The answer is: It shouldn’t matter – If your internet marketing company is playing by the rules. With the Penguin 2.0 update having only just occurred, another 2.3% of English search queries have been affected. Website’s which are detected to fall outside the Google Webmaster Guidelines are often victims of these algorithmic updates which Google releases to ensure a more
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May 28
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4 DIY Link Building / SEO Opportunities for In-house Marketers
Let’s face it: as a small business owner, ranking in Google can be a really hard task. First you need to deal with the fact that because you are a smaller business, you are very likely not getting the influx of attention that larger, more established businesses are getting. Furthermore, you have bigger businesses finally catching on to the SEO
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January 10
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5 Reasons To Be Weary About Link Building Offers
You probably already know that, generally speaking, the more quality links there are back to your website, the better your Google rankings will be. First, what do I mean by “quality”? 3 basic attributes of “quality” websites include: Have content that is very useful to people Well established in a well defined or uncontested niche with lots of web traffic
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January 4
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Content is King, but It’s NOT All About Your Content.
Yes, when it comes to SEO, content does have a crown on it’s head. The value that a website has is normally related to the content (in one way or another) that the website has to offer. The assumption however that content is the only thing that matters is simply not true. Content is just one of the many search engine
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October 18
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What Does GoogleBot See? How Google Reads The Content of Your Website And How You Can Use That to Improve Your Search Engine Optimisation
Did you know that Google’s robot crawler can pretty much only read text? It doesn’t see your pretty images, or flash, or javascript. It only sees text. Google has just added a new feature to Webmaster Tools that shows you exactly what GoogleBot sees. To use Webmaster Tools you will need to sign up, and verify you own your website.
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October 17
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What Does “Bounce Rate” Mean? What is a “Bad” Bounce Rate Percentage? Bounce Rate Explained
What does “Bounce Rate” mean? When a visitor land on a page on your website but doesn’t click on anything – this is called a “bounce”. Therefore, a “Bounce rate” is the percentage of your web visitors that bounce off your website without clicking on anything. What is an example of a high “bounce rate” and what does it mean? As a
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September 9
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Who is Search Engine Optimisation For? The Robots or Humans?
When you first started learning about Search Engine Optimisation, you probably thought its all about employing techniques and tactics to manipulate the search engines (such as Google) into placing your website higher in the Search Engine Results Pages (SERP’s). On the surface, that is true, but you shouldn’t lose touch with Google’s objective: “to put the page that is most
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August 22
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Do You Name Your Website Images With Keywords to Improve Your Rank in Google and the SEO of Your Website?
Most people don’t bother putting some thought into naming the images they upload to their websites. That is precisely why you should. By default, images have got automatically generated names like “img001.jpg” or “1234567.jpg”. And most web developers will name your template images with names such as “header.jpg” and “footer.jpg”, rather than take the opportunity to insert some keywords such
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